Consider the impact that Words & Images have on society

Words, images, advertisements, photography, and media engulf our lives. So, I pose these two questions when viewing my postings:

How do visual and verbal rhetoric affect society? How do they shape communities, people, and cultures?

Both visual and verbal rhetoric influence how people think, feel, and react to what they see or hear. No matter how small the intent, words, images, advertisements, photography, and the media have the power to change a community(s), a person(s), or culture(s).

Monday, October 11

WORDS, IMAGES, GRAPHICS, TYPOGRAPHY, MOTION...

Troika Design Group, a broadcast design and network branding agency based in Hollywood, CA, is where I would love to work! Their projects/client list include everything/everyone from ESPN to the Food Network. They have a group of 20 plus designers, producers, animators, editors, etc and do everything: brand identity, campaigns, sports branding, show packaging, logo design, case studies...you name it. The work is amazing. And you've seen the company's work before - they designed CW, Access Hollywood, 2008 Beijing Olympics, and NBC's Sunday Night Football's logo (to name a few). Check out their site and take a look at some of their work below: 


ESPN College Football rebrand. 

Oxygen TV 

CW Network 

TNT's "We Know Drama" programming.

Fuse Rock and Roll Hall of Fame - The Introduction Ceremony is FUSE's biggest event of the year. 





GRAMMAR TIPS

Do you need to know if all adverbs end in -ly, if all proper nouns should be capitalized, or when to use "such as" or "like"? If so, Grammar Girl is a great website when you're stuck on questions like these.

By the way, you should use "like" when you're comparing something to another and "such as" when you want to include something. If you don't have the grammar bible Marie and I have, go to this site...

SHOW & TELL A CAMPAIGN

These ads are for Banana Republic's "Life at Work" campaign. The ads always have one or two people walking down the street (dressed in BR's clothes of course), smiling, the background blurred out, and a on-liner to the right of the person(s). The ad on the top reads: "Exceed expectations" and the other, "Enjoy the commute." BR creates a certain image - fresh, easy to commute in, and great clothing - for the clothing line with these one-liners! 


SHOW & TELL A CAMPAIGN

I love Silk's ad campaign for the vanilla and chocolate flavored soymilk. I think the ads are very well executed and the concept is  carried through both of them. The tagline is strong: "Strength in Every Pour." The placement of the graphics (which are nicely designed!), the font, and font size are harmonious, which is why it works as a campaign. The call to action changes in both, but it still works: "Pour on the power to help your heart and lower cholesterol" and "Pour on the power to help support your heart." They both want you to do something once you're done looking at the ad.