Jaye's Corner: SHOW & TELL A CAMPAIGN

Consider the impact that Words & Images have on society

Words, images, advertisements, photography, and media engulf our lives. So, I pose these two questions when viewing my postings:

How do visual and verbal rhetoric affect society? How do they shape communities, people, and cultures?

Both visual and verbal rhetoric influence how people think, feel, and react to what they see or hear. No matter how small the intent, words, images, advertisements, photography, and the media have the power to change a community(s), a person(s), or culture(s).

Monday, October 11

SHOW & TELL A CAMPAIGN

I love Silk's ad campaign for the vanilla and chocolate flavored soymilk. I think the ads are very well executed and the concept is carried through both of them. The tagline is strong: "Strength in Every Pour." The placement of the graphics (which are nicely designed!), the font, and font size are harmonious, which is why it works as a campaign. The call to action changes in both, but it still works: "Pour on the power to help your heart and lower cholesterol" and "Pour on the power to help support your heart." They both want you to do something once you're done looking at the ad.