Golden Star White Jasmine Sparkling Tea
Golden Star's packaging works because it resembles the taste of the tea. It tastes like champagne without the alcohol. And the look of the bottle and label is similar to a bottle of campaign. Communication Arts describes the packaging:
"The team at Golden Star had taken years to develop the first-ever sparkling floral tea, tasting and testing many teas and refining their fermentation process. The result is an organic infusion that mimics the mouth-feel of champagne—without the alcohol. Through the packaging design, Elixir helped to blend tea’s rich history with sophisticated positioning as an ultra-premium alternative to fine still and sparkling wines."
And the writing on the label is awesome:
A unique beverage that invites you to change your expectations on how you enjoy tea.
This sparkling tea is hand steeped in small batches using the finest quality tea, sweetened with raw sugarcane juice, and finished with a mild fermentation that combines age-old traditions with modern winemaking techniques. The result is a non-alcoholic beverage that imparts a perfect balance of rounded sweetness with complex acidity.
It has a flush of effervescence reminiscent of fine champagne, and a delicate note of “brioche” with a floral jasmine nose.
Golden Star White Jasmine Tea pairs superbly with a wide variety of cuisines, and delivers and ideal performance on the table and when raised up in celebration.
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