Consider the impact that Words & Images have on society

Words, images, advertisements, photography, and media engulf our lives. So, I pose these two questions when viewing my postings:

How do visual and verbal rhetoric affect society? How do they shape communities, people, and cultures?

Both visual and verbal rhetoric influence how people think, feel, and react to what they see or hear. No matter how small the intent, words, images, advertisements, photography, and the media have the power to change a community(s), a person(s), or culture(s).

Sunday, October 31

SHOW & TELL A CALL TO ACTION


Pepsi Refresh Project

What a great way to call on us to vote for people, businesses, and non-profits with ideas that will have a positive impact on society. Using the face of Pepsi, rather than creating an unfamiliar trademark, is brilliant. Pepsi is, of course, a well-known entity. Visual Communication: Images with Messages written by Paul Martin Lester says, “The purpose of an advertisement is to attract attention, arouse interest, stimulate desire, create an opinion, and move the viewer to a specific action (to buy the product).” Well, Pepsi entices Pepsi lovers to buy their beverage product, but also uses it to sponsor its refresh project. 


Conversation created by on

1 comment:

  1. Michelle BamburakDecember 18, 2010 at 7:47 AM

    I think this is a great use of an already established company to help get the word out on a cause. I love the design of the piece as well. Simple and clean.

    ReplyDelete

Subscribe to: Post Comments (Atom)